Founder of boutique marketing and consulting company that assisted clients with their advertising and product needs. As the CEO I had complete day-to-day operational, marketing, sales, financial, and management control over the business. My days consisted of helping our sales team increase revenue, working on marketing campaign launches, and handling new product opportunities. I oversaw all technology, creative, and marketing materials for our company as well as our clients.
Oversaw marketing communications including branding, eCommerce, public relations, advertising, white papers, trade shows, event collateral materials, and market research management. Drove creation and communication of web strategies and translated strategic concepts into technical projects to drive online demand and conversion. Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc.